People are limited in their capacity to observe. I have heard that one only considers the fist and last three letters in a word before they induce its connotation. A font is therefore an important influence in the consideration of creating visual rhetoric intended to manipulate others.
I think logo #1 would be good for a sandwich company for its sandwich advertisements. My reasoning is merely that it looks old fashioned and endearing. A pleasant family diner comes to my mind.
Logo #2 could go on anything as it has no spirt and I don't enjoy it. It is just a generic font. I just read the LETTERS.
Logo #3 would be great for some sort of classic car shop. The font is classic. Classic
I think logo #4 would be great for a woman's clothing line or some kind of boutique. The flowers in the past ('60's) may have been more sexless, but now they have a feminine connotation when used as a sign.
I think logo #5 would best be used for some type of children's toy; or possibly something marketed to criminals. The font is associated with criminals who like to conceal their identity by clipping words out of their magazines and using them for their correspondence. The letters are all out of sort like a kid's wooden blocks.
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I agree with Anthony that #4 could be the name of a clothing line. I understand where he says it could be for a woman’s clothing line because it would appeal to women more than it would to men. It is also could be a clothing line for children. I feel think way because it seems more visually appealing to be on children’s clothes rather than adult clothing.
ReplyDeleteI think that #1 or #3 could be the name of the restaurant. I think these two choices could be the restaurant because the font seems to be a little more professional but not as professional as #2. I think, while being professional, they also give off a sense of welcoming. The restaurant sign would want to seem like it is inviting you in and not scaring you away by being overly professional. The font is also easy to read. This allows customers driving down the road recognize it without having a hard time reading the sign.
I think that the number five logo would be appealing to teenagers and people with a more radical style. I think that you would find this style logo for clothing that are different from stores like the gap, and Hollister. The logo also reminds me of a style that you would see for a store that you would go get piercings or tattoos. The number five choice looks to me like symbols more than actual letter. I think that the fact that it is different and that at first glance it is hard to understand, makes it unappealing.
ReplyDeleteI think that font #5 could be the tv show. To me it looks like it would have animation added to it and that would be the title of a tv show. By looking at the font I would feel that this show would be very funny and creative, due to the title's font.
ReplyDeleteI think the style of #3 looks like it would be the sign for an old diner. The bold simple look of the text makes it look more inviting as if it were for a diner as opposed to the style of #2.The fact that the text spells out "Berverly's" also aids in it looking like a diner sign. Though there is no metaphor with this style, to me it does have metonymy because when I saw this style I immediately thought of a diner.
ReplyDeleteI agree with both Sasha and Anthony about #4. The big bubbly font would appeal to mainly girls. I think it would be better for a young girls clothing line. I think it can be seen as a metaphor because of the flowers which is often associated with girls.
The font from #5 looks like it would be for some sort of trendy teen place or product. The kind of crazy looking font is more youthful then fonts #1 and #2.The only metaphor I see with this font would have to be like how you see in movies when people cut out letters for a ransom note, but I don't know how that would fit into a product.
OK--I think we finally have your blog locations figured out. Good job discussing the fonts, but try and dig a little deeper in terms of why you make the associations that you made with each.
ReplyDeleteThe associations with flowers and girliness is a good point. I also agree with Anthony (as we discussed in class) that #2 doesn't really ask you notice it--it seems like just letters because it's so basic (but even basic fonts communicate something by being so "simple"). Also remembere that I just made up the associations for each of the fonts in terms of suggesting that #4 might be women's clothing store or that one might be a restaurant. As far as I know there is no restaurant named "Beverly's" that uses this font--but it's way more likely that #1 or #3 might be used this way, right? Rather than #4 and #5. Our task in understanding font as a sign is to ask why.