People are limited in their capacity to observe. I have heard that one only considers the fist and last three letters in a word before they induce its connotation. A font is therefore an important influence in the consideration of creating visual rhetoric intended to manipulate others.
I think logo #1 would be good for a sandwich company for its sandwich advertisements. My reasoning is merely that it looks old fashioned and endearing. A pleasant family diner comes to my mind.
Logo #2 could go on anything as it has no spirt and I don't enjoy it. It is just a generic font. I just read the LETTERS.
Logo #3 would be great for some sort of classic car shop. The font is classic. Classic
I think logo #4 would be great for a woman's clothing line or some kind of boutique. The flowers in the past ('60's) may have been more sexless, but now they have a feminine connotation when used as a sign.
I think logo #5 would best be used for some type of children's toy; or possibly something marketed to criminals. The font is associated with criminals who like to conceal their identity by clipping words out of their magazines and using them for their correspondence. The letters are all out of sort like a kid's wooden blocks.
Saturday, February 7, 2009
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